UPS
“WE LOVE LOGISTICS”

Shipping packages from point A to point B isn’t terribly exciting.

UPS has a history of doing it better than anyone, with precision and an attention to detail that would make a Four-Star General proud.

Speaking of the military, the term is “Logistics” and it is how UPS gets things done.

Our job was to bring an emotional quality to that colorless word. It’s their passion and reason for being. It’s the force that drives UPS.

UPS. WE LOVE LOGISTICS.