For many years, CARE’s image has been that of the iconic “CARE Package”

At that time, their only job was to provide disaster relief.

But they wanted to do more. They became committed to the incredible task of ending poverty around the world.

Their strategy, which we helped develop, was about empowering women to become a force for change.

An often ignored “natural resource”, they could come together to improve the daily lives of their families, start businesses and bring dignity back to their communities.