Why should “Craftsmanship”only apply to things like art, expensive furniture and rare wine?
What about insurance?
The highly skilled people at Chubb are known as experts at “crafting” coverage to meet the needs of their exclusive list of clients.
You don’t call Chubb to insure your first auto. You call Chubb to insure your first 1953 Porsche America Roadster 356.
Chubb. Beyond coverage there is craftsmanship.