Spice Islands Gourmet Spices
“THERE’S A DIFFERENCE”
Spice Islands brings consumers the most authentic gourmet spices from around the world.
Cinnamon from Viet Nam. Vanilla beans from Madagascar. Bay leaves from California.
Spice Islands is special. This online and print campaign was developed to set the brand apart by highlighting key product differences.
This work was recognized as some of the best of 2010. It was a finalist in the One show, awarded in CA, the Graphis Advertising Annual and the WEBBY”S for the website and online advertising.
Most importantly though, it won an EFFIE Award for strategic insights and marketplace results.